•1 min read•from TechCrunch
AMC will stream ‘The Audacity’ premiere in 21 parts on TikTok

Is this a smart way to build buzz, or just an odd attempt to recreate Quibi?
Want to read more?
Check out the full article on the original site
Tagged with
#The Audacity
#TikTok
#stream
#AMC
#streaming
#Quibi
#premiere
#serial format
#short-form content
#build buzz
#audience engagement
#social media
#marketing strategy
#digital media
#platform strategy
#content innovation
#viral marketing
#viewer retention
#content distribution
#on-demand viewing